Tube City Almanac

January 26, 2005

Owner of a No-Track Mind

Category: default || By jt3y

I can't remember my own phone number, where I put my brown sportcoat, or to get my wage tax payment in on time. But I can remember a piece of doggerel from a column that Peter Leo wrote in the Post-Gazette 20-odd years ago. And every time I see a salt truck, my brain coughs it up:

Over hill, over dale,
We will hit the snowy trail,
When the salt trucks go rolling along.
Hitch a ride, take the bus,
Even walking's dangerous,
When the salt trucks go rolling along.
For it's hi! Hi! Hey!
Here we are on the Parkway,
Hope you brought a change of clothes along.
If we weren't such boobs,
We'd have detoured 'round the tubes,
When the salt trucks went rolling along.

Then, last night, someone mentioned the '70s pop singer Phoebe Snow to me.

I replied: "Phoebe Snow was wont to go by railroad train to Buffalo. Her gown stays white from noon 'til night, upon The Road of Anthracite."

"How's that again?" he said.

"Phoebe Snow was an advertising character created for the old Lackawanna Railroad at the turn of the century," I said. "That was one of the little poems they created to go with the advertisements." I searched Google for "Phoebe Snow" and "Lackawanna" and within a few seconds had pulled up an entire page of Phoebe Snow rhymes.

"I assume that's where the singer Phoebe Snow got her name," I said. "The railroad's gimmick was that they burned hard anthracite coal, which didn't make as much soot, so people's clothes stayed cleaner."

My friend looked at me with astonishment. "How do you know this? Did you have to memorize this for school or something?"

"Um ... no. I just read it years ago, and it stuck with me."

I can't help it! Tell me something important, and you might as well be telling it to a brain-damaged poodle. Give me some useless information, and it burrows into my noggin forever, such as the facts that there is no Winky's in Wilmerding; Y-97FM is where the Three Rivers Come to a Y; First National Bank of McKeesport became Western Pennsylvania National Bank, which became Equibank, which merged with Integra Bank and now the whole shootin' match is National City; or that to load a file off of the disc drive of a Commodore 64, you had to type LOAD "filename", 8,1.

(If you forgot to type the "8,1" the computer would think you were trying to load a program from a cassette, and would prompt: "PRESS PLAY ON TAPE." Typing "POKE 53281" and then a number would change the color of the screen.)

What in the name of the Great Gildersleeve (a character originated on radio by Harold Peary, who ultimately left the show in a contract dispute ... arrgh! I'm doing it again) is the use of any of that trivia?

I'll be sitting in a chair, minding my own damn business, when some dusty cog in my brain will slip into gear, and this will tumble out:

Happiest drivers in the world,
Don't say Olds, say Bendik Olds!
Get complete full-service care,
Don't say Olds, say Bendik Olds!
Ardmore Boulevard in Wilkinsburg,
That's the place!
You'll find satisfaction, so,
Put on a happy face, and remember,
Don't say Olds, say Bendik Olds!
Don't say Olds, say Bendik Olds!
Don't say Olds,
Make it a Bendik Olds!

"You have a mind like a steel trap," my friend said.

"Yep," I said, "nothing gets in, and nothing gets out."






Your Comments are Welcome!

At the risk of starting a thread on catchy jingles from local commercials…submitted for your approval:

Joseph Ziskind takes your house out of hiding

Brightens it up with beautiful siding

No money you’ll be riskin’ if you call Joe Ziskind

So dial this number and do it quick:

HAzel 1-7866.

It has been thirty years, nay, maybe forty, since I’ve heard that commercial (sung a la Carmen Miranda) and the darn thing still rings a bell.
Alert Reader - January 26, 2005




If you wanna buy a Chevy at a price that is SWELL, you….

should make a point to visit Classic Chevy in BELL...vue.

(Unfortunately, “Alert Reader” stole my original idea. The Joseph Ziskind commercial is seared into my memory….)
Bob (URL) - January 28, 2005




I’ve been trying to think of a current local commercial that compares to Joseph Ziskind in catchiness, but I keep drawing a blank. Best recent contender might be Mariani and Richards. (“Ah, dry up!”)
Alert Reader - January 29, 2005




The Mariani & Richards jingles are extremely catchy, and I think effective. “I used to try, to keep my basement dry … I called the pros and now I’m satisfied. This is it! You’re gonna benefit! Mariani makes the water quit!”

Tells you the name of the vendor, what the vendor sells, and gives talking points.

Unlike, “Tony’s Got It!”
Webmaster (URL) - January 29, 2005




Also, Mariani & Richards has been using “Aw, Dry Up!” for quite a while —- at least back to the 1970s.
Webmaster (URL) - January 29, 2005




The Mariani and Richards spots are well sung, and remind me musically of “Good Day Sunshine” and/or “Getting Better” by the Beatles. In fact, I find them catchier than most songs on the radio.

There’s nothing more effective, in my view, than a catchy commercial.

“Winston tastes good like a…(clap, clap)...”
Alert Reader - January 29, 2005




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