Tube City Almanac

March 22, 2005

On a Tight Food Budget? Get Crackin'

Category: default || By jt3y

Since buying a house, I've been trying to cut expenses in any possible way. That hasn't quite extended to flushing every other time, or making my own paper from wood pulped in the bathtub, but I have become obsessed with keeping the thermostat set low in the wintertime (if you can't see your breath, it's warm enough) and turning off unused lights. I don't have cable TV any more --- if there's nothing on the goggle box, that's my cue to do something useful with my time. Be frugal, that's my motto; watch the pennies, and the dollars will take care of themselves.

I'm also buying a lot of store-brand and generic products. So far, I haven't really gotten burned too badly, except in one case, which I'll get to in a moment. Most of the stuff seems as good as anything else --- I haven't noticed a particularly off taste in store-brand breakfast cereal versus the Kellogg's or Big G varieties, for example, and no-name sponges absorb just as much water as the "O-cell-o" ones.

Is there a rule, though, that says that store-brand products have to have poorly illustrated labels and gaudy colors? Some law that governs graphic-design of non-nationally advertised consumables? ("Pure Food and Drug Act of 1906, Sec. 14: That no food, drug, or liquor that is not supported by handbills, traveling vendors, photoplay advertisements, or other promotional activities shall prominently display its name in ugly type using illustrations that shall make the contents as unappetizing as possible.")

I realize that one of the reasons that the store brands are cheaper is because they don't spend as much on packaging as the national brands, but they could hire a first-year student from the Art Institute of Pittsburgh to come up with more attractive labels than they use.

Maybe they figure if we're too cheap to spring for the name brand, we don't deserve a package with a label that isn't eye-poppingly awful, or they're trying to shame us into paying more for the more expensive products. All I can assume is that the labels are designed by the daughters of the foremen who run the factories.

"Look, daddy! It says 'grape jelly!'"

"No, sweetie, it says 'grepe jelly,' but that's close enough for people who are trying to save 79 cents off of a jar of Smuckers."

Also, I love how store-brand product packaging tries to get as close to the nationally advertised packaging as they can without getting sued. Take Pepto-Bismol, which comes in a familiar pink bottle; the store brands are invariably called something like "Pepta-Bismate" and come in bottles that are almost, but not quite, the same shade of pink.

The store-brand imitation of Sugar Smacks cereal (with "Dig 'Em Frog" on the package) will be called "Sugar Snackers" and feature a cartoon character called "Excavatin' Toad." In tiny type on the package will be the sentence: "Try this if you like Sugar Smacks!"

The one I love is the store-brand corn flakes. Unlike the Kellogg's Corn Flakes, the store-brand doesn't have a rooster on the package --- I think it has a cartoon of an ostrich with a thyroid problem --- but it has giant black capital letters on the package that say, "CORN FLAKES." And underneath in tiny letters, it says "Try this if you like Corn Flakes."

Well, duh. I'm glad they put that sentence on there. They must have gotten a lot of complaints. "Gee, I bought this cereal with the words 'CORN FLAKES' prominently displayed on the box, but I don't like Corn Flakes. I only wish they had warned me."

The product that surprised me most was non-Heinz ketchup, which was surprisingly good. I know, Pittsburgh loyalty and all that, but I don't feel too bad; I bought Bell-View brand, which is packed right over in Penn Borough, and it was significantly cheaper. (In fact, the whole Bell-View line --- pickles, relish, mustard, jelly, etc. --- is excellent for the price. I actually prefer Bell-View peanut butter to Jif or Skippy.)

Indeed, the only store-brand product that I've bought that was a complete disaster was saltine crackers. Usually I buy the Sunshine saltines, which are themselves about a dollar less than Nabisco Premium saltines, but the store-brand saltines were a buck cheaper than Sunshine saltines. Well, I couldn't resist --- it was like saving two dollars, after all!

Let me just say that store-brand saltine crackers are awful, awful stuff. I think they're made from recycled acoustical ceiling tile. They can't be eaten on their own, and they don't taste good in soup. The birds won't even eat them. I don't know how a cracker factory could screw up something as simple as saltines, but they did it.

Still, I hate to waste food, so I'm currently scraping off the salt to melt ice in the driveway and mushing up the crackers to spackle holes in the plaster.

Like I said, I'm trying to be frugal.

...

In other news, No. 7,151 of the "Reasons That I Hate The Walt Disney Company." Disneyphile Jim Hill conducts personal tours of Disneyland in Anaheim to explain the history of the park, but yesterday:

... 20 minutes into my 2 o'clock tour, I was suddenly interrupted by two officials from the park's security staff. They quietly pulled me aside and said that they'd had complaints about my tour. That they'd heard that I was saying negative things about their theme park. More importantly, that my JHM tour was somehow undercutting Disneyland Guest Relations' ability to sell its own tours of the theme park. ...


I can't help but think that the First Amendment sort-of, kind-of covers this issue. The right to tell somewhat embarassing stories about the Mouse. That's somewhere in the Constitution ... isn't it?


Well, that's clearly not how Disneyland Security sees it. The next thing I know, I've got an Anaheim police detective advising me that -- should I decide to continue with my tour -- the park's security staff could have me escorted off property. Worse yet, they could have me arrested. Which -- to my way of thinking, anyway -- wasn't exactly the best way to end my day at "The Happiest Place on Earth."


I could argue this both ways --- Disneyland is private property, just as Kennywood is, and this guy is transacting commerce on their property without giving them a cut. On the other hand, one has to wonder what possible harm this guy was doing to Disneyland. These folks were all paying the standard Disneyland admission and were likely going to be eating and spending other money at the park, after all. How was this any different than any group of people getting together and talking inside Disneyland?

In point of fact, this is just typical of Disney's bullying tactics. Anyone interested in the inside story on how Disney does business owes it to themselves to read Carl Hiaasen's Team Rodent: How Disney Devours the World. (Tip o' the Tube City hard hat to BoingBoing.)

Speaking of my alma mater, Kennywood: A tipster pointed out to me that they've redesigned their Website. It's worth a look.






Your Comments are Welcome!

Now now, Sugar Smacks stopped being politically correct in the 80s, when suddenly sugar went from a selling point to just another cause of hyperactive kids.

It’s presumably Golden Smacks, or Honey Smacks, or some other b.s.
Derrick (URL) - March 22, 2005




Not all grocery stores carry poorly designed generic labels. Take Whole Foods, for instance. Their 365 line of products match the image of their stores, which are not designed to appeal to consumers seaking to save 79 cents on jelly. Though their generic label products are often cheaper than name brand products (365 peanut butter is only $1.99).

Another company of note is Target, which uses their image to brand all of their generic products. That company is all about image.
Jamin (URL) - March 22, 2005




Sweet Jesus, that Disney post hit too close to home. A long time ago, in a galaxy far, far away, I was escorted off the premises of a certain public venue because someone complained about me. I’m still not sure exactly what the complaint was, except that I have a bad habit of conversing with strangers, and one of them probably didn’t like my attention.

In all my years on this planet, it was the only time I had anything that could be remotely called a “brush with the law”. The police were, to a fault, very polite. The security staff asked a bunch of embarrassing questions and displayed what I would call a smart-ass, we’ve-dealt-with-your-kind-before attitude. The supervisor came last, and delivered a loud get-out-and-don’t-ever-come-back speech that was at best unfriendly and at worst belligerent. (I had offered to leave maybe 30 minutes earlier, so by that time he was using a sledgehammer when a tap on the shoulder wasn’t even needed.)

Your friend Jim says he feels like a marked man. I had the same feeling even though I was never arrested or charged with a crime. Both Jim and I probably have a “file” somewhere. Will this file turn up someday in some routine background check by a future employer? Worse yet, what happens if my current boss asks me to entertain clients at that venue? I couldn’t do that without engaging in what the legal beagles call defiant trespass.

A friend of mine worked for Disney, and I can confirm that Jim is not alone in his experience. Step out of line once, or show the slightest inclination of making any trouble, and by gum, they’ll collar you, detain you, collect your vital information, and throw you out. It’s a sea of smiles, patrolled by the Gestapo; an artificial happiness, like the Twilight Zone episode where everyone was forced to “think happy thoughts”.

I suppose I can’t blame the security staff for acting on a complaint (although I might fault one person for acting like a jerk), but here are the life lessons. Don’t try to reason or argue with security people; once they pull you aside, you are already guilty, and they will follow their procedure until they toss you off the property. “Cooperating fully” will not change things one bit, and might result in your providing them more information than you would have wanted. Finally, people take offense for the slightest of reasons (just as they sue for the slightest of reasons), but they sure as hell won’t do their complaining to you.

Hope Jim gets to use his annual pass again, if he wants to. As for me, I haven’t been back to the venue (or even any venue like it) since; that experience has been ruined for me, permanently, and I now follow Rick Springfield’s advice (don’t talk to strangers).

Meanwhile, whoever made the complaints in both cases has no doubt long forgotten about it and moved on. So who’s the victim again?

It’s a hell of a world we live in. Thanks for the column-inch/vent-space. Sorry not to post my name, but it’s traumatic enough just typing all this.
nobody - March 22, 2005




Does EVERY major metropolis have an Art Institute of (insert city name here)?
heather - April 20, 2005




Do you ever think about who came up with the idea that people who own the new “beetle” would need a flower vase full of fake flowers that match the color of the automobile-stuck to the dashboard? THE lamest idea I have seen yet….
Mystical_Momma - May 09, 2005




Bad generic labels? Yes they are.

Ever notice how giant the type is on most store brands? As if most people wouldn’t know that the red substance next to the ketchup, was, in fact, ketchup. Gimme a break!

The worst quality generic stuff I had was from Kroger. In the ’80s, they had a brand called Cost Cutter, that was baiscally what you’d find in the dumpster behind other store brands’ warehouses. To top it off, everything from their dog food to mayonaise (no taste difference between those products, BTW) had the same yellow label with black type. So everyone in the store would know that you were poor, I guess.

I gotta differ with you on the non-Heinz stuff. I don’t care how broke I get; I’m using the good ketchup.
Steven Swain (URL) - August 15, 2005




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